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Our story

When Jo became pregnant with her first child in 2013, she, like many mothers, started researching products that best fit her lifestyle.

Dietary supplements that are 100% natural, sugar-free and pure.

After more than two years of research, testing and development in the Netherlands, Laveen was born!


The Olive Drops, the first product introduced by Laveen, quickly became a favorite among mothers. With the slogan “Organic olive oil, vitamins and nothing else”.


Our story

As parents, we are always busy. Taking care of the children, keeping the house clean, taking children to school, cooking for the family. Life is hectic and as parents we do our best. Jo, the woman behind Laveen, is also such a parent. Just like you.

Jo started her quest for pure ingredients when she was pregnant with her first child. She consciously chose natural products for herself and her child, which are composed without sugar or additives.

That's when the idea for Laveen was born. Laveen is pronounced "La-Vien" and it rhymes with "Clean" meaning clean. Purity is exactly what we strive for with our products and our company philosophy. Pure ingredients and sustainable packaging, that is the basis of our Clean Label Guarantee .