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Our story

When Jo became pregnant with her first child in 2013, she, like many mothers, started researching products that best fit her lifestyle.

Food supplements that are 100% natural, sugar free and pure.

After more than two years of research, testing and development in the Netherlands, Laveen was born!


The Olive Drops, Laveen's first product, quickly became a favorite among mothers. With the slogan “Organic olive oil, vitamins and nothing else”.


Our story

As parents we are always busy. Taking care of the children, keeping the house clean, taking children to school, cooking for the family. Life is hectic and as parents we do our best. Jo, the woman behind Laveen, is another such parent. Just like you.

Jo started her search for pure ingredients when she was pregnant with her first child. She consciously chose natural products for herself and her child, which are formulated without sugar or additives.

That's when the idea for Laveen arose. Laveen is pronounced "La-Vien" and it rhymes with "Clean", meaning clean in the sense of pure. Purity is exactly what we strive for with our products and our business philosophy. Pure ingredients and sustainable packaging, that is the basis of our Clean Labe l Guarantee .